Sources: Google's "cease and desist" letter forces Kantar and Barb to halt UK TV measurement service comparing YouTube viewership with linear TV and streamers (Daniel Thomas/Financial Times)

Daniel Thomas / Financial Times:
Sources: Google's “cease and desist” letter forces Kantar and Barb to halt UK TV measurement service comparing YouTube viewership with linear TV and streamers  —  ‘Cease and desist’ letter forces Barb and Kantar to halt measurement service just months after its launch

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