As Delta experiments with AI-driven pricing, regulators and travelers alike worry about dynamic fare schemes that "go beyond the human cognitive limits" (Max Chafkin/Bloomberg)

Max Chafkin / Bloomberg:
As Delta experiments with AI-driven pricing, regulators and travelers alike worry about dynamic fare schemes that “go beyond the human cognitive limits”  —  Airlines, including Delta, are testing artificial intelligence in pricing.  Get ready for what one startup calls the “exploitation phase.”

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