WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025 (Michael Savage/The Guardian)

Michael Savage / The Guardian:
WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025  —  User-generated material to surpass advertising income from professional media amid change in viewing habits

from Techmeme https://ift.tt/ONXVBIZ