Video game executives say making cinematic games is getting so expensive and time-consuming that investing in graphics is providing diminished financial returns (Zachary Small/New York Times)

Zachary Small / New York Times:
Video game executives say making cinematic games is getting so expensive and time-consuming that investing in graphics is providing diminished financial returns  —  The gaming industry spent billions pursuing the idea that customers wanted realistic graphics.  Did executives misread the market?

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