GroupM expects global ad industry revenue to hit $1T for the first time in 2024; Google, Meta, ByteDance, Amazon, and Alibaba are set to earn 50%+ of the total (Daniel Thomas/Financial Times)

Daniel Thomas / Financial Times:
GroupM expects global ad industry revenue to hit $1T for the first time in 2024; Google, Meta, ByteDance, Amazon, and Alibaba are set to earn 50%+ of the total  —  Google, Meta, ByteDance, Amazon and Alibaba expected to earn more than half the annual total  —  The global advertising industry …

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