The demand for the X100 series of point-and-shoot digital cameras has driven big profits for Fujifilm after the X100V went viral on TikTok in September 2022 (Curtis Heinzl/Bloomberg)

Curtis Heinzl / Bloomberg:
The demand for the X100 series of point-and-shoot digital cameras has driven big profits for Fujifilm after the X100V went viral on TikTok in September 2022  —  TikTok's love of the Fujifilm X100V has driven big profits for the Japanese company, which initially struggled to compete in the digital era.

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