Louis Vuitton announces "Treasure Trunk" NFTs costing €39K each and granting access to future products and experiences, in a hard pivot from an NFT-based game (Maghan McDowell/Vogue Business)

Maghan McDowell / Vogue Business:
Louis Vuitton announces “Treasure Trunk” NFTs costing €39K each and granting access to future products and experiences, in a hard pivot from an NFT-based game  —  The collection of phygital “Treasure Trunks” marks the first time that the luxury brand will sell NFTs …

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