A survey of 2,199 US adults: 14% of Gen Z adults reported using TikTok to start researching a major news event, compared to 2% of all adults (Kevin Tran/Morning Consult)

Kevin Tran / Morning Consult:
A survey of 2,199 US adults: 14% of Gen Z adults reported using TikTok to start researching a major news event, compared to 2% of all adults  —  Media & entertainment analyst Kevin Tran breaks down how publishers can monetize young consumers who are increasingly turning to social platforms for free news

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