South Korea's K-pop industry is embracing the metaverse, expanding on commonplace virtual counterparts for artists, including by creating the virtual band Mave (New York Times)

New York Times:
South Korea's K-pop industry is embracing the metaverse, expanding on commonplace virtual counterparts for artists, including by creating the virtual band Mave  —  In the world's testing ground for tech, K-pop singers are being spun up out of pixels and doing battle in a virtual universe.

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