Google plans to sunset Optimize and Optimize 360, which let marketers conduct A/B testing to improve their website or app user experience, on September 30, 2023 (Nicole Farley/Search Engine Land)

Nicole Farley / Search Engine Land:
Google plans to sunset Optimize and Optimize 360, which let marketers conduct A/B testing to improve their website or app user experience, on September 30, 2023  —  Any experiments and personalizations still active will end.  —  Google Optimize and Optimize 360 will no longer be available after September 30, 2023.

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