Behind the rise of Kuaishou's short-form video app Kwai in Brazil, where it has amassed 45M+ monthly active users by appealing to people with blue collar jobs (Rest of World)

Rest of World:
Behind the rise of Kuaishou's short-form video app Kwai in Brazil, where it has amassed 45M+ monthly active users by appealing to people with blue collar jobs  —  Kuaishou is chasing novela creators and working-class users in Latin America to keep up with the competition.

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