Profile of Gloo, which compiles profiles on Americans and is used by 30K+ US churches, or 10% of all in the US, to target ad campaigns at people facing a crisis (Khadeeja Safdar/Wall Street Journal)

Khadeeja Safdar / Wall Street Journal:
Profile of Gloo, which compiles profiles on Americans and is used by 30K+ US churches, or 10% of all in the US, to target ad campaigns at people facing a crisis  —  A small company called Gloo mines online data for people who might be receptive to evangelizing and church outreach  —  Struggling with grief?

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